• Our New Video Series Will Teach You About All Things Tire

                    Our New Video Series Will Teach You About All Things Tire

                    We are launching a new video series that will continue to educate Canadian drivers about all things tire. We are creating these short videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving. Our […]

                  • Welcome to Be Tire Smart’s Winter Tire Cost Calculator

                    Welcome to Be Tire Smart’s Winter Tire Cost Calculator

                    According to our?2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires […]

                  • Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

                    Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

                    Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to a new Leger survey commissioned by the Tire and Rubber Association of Canada (TRAC) www.tracanada.ca. TRAC’s 2019 Canadian Consumer Winter Tire Study also […]

                  • Save at the pump, measure tire inflation monthly

                    Save at the pump, measure tire inflation monthly

                    Cambridge, May 13, 2019 – Surging gas prices have made fuel efficiency a higher priority for Canadian drivers, according to a new national survey conducted by Leger in mid-April for the Tire and Rubber Association of Canada (TRAC). Nine-in-ten drivers surveyed (92 per cent) say fuel economy is now a […]

                  • Make Spring Even Greener with the Fuel Saving Tires Buying Guide

                    Make Spring Even Greener with the Fuel Saving Tires Buying Guide

                    Want the best performance and fuel efficiency out of your tires while softening the blow to your wallet and the environment? A simple switch to low rolling resistance tires can help. The Tire and Rubber Association of Canada?and Natural Resources Canada?have made a Fuel Saving Tires Buying Guide?to help you […]

                  Other News

                  Automotive, Tire Care, Tire Care & Shopping, Tire Shopping

                  Our New Video Series Will Teach You About All Things Tire

                  Our New Video Series Will Teach You About All Things Tire

                  We are launching a new video series that will continue to educate Canadian drivers about all things tire. We are creating these short videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving. Our […]

                  June 5, 2020 ×

                  Product News, Tire Shopping, Transportation & Infrastructure

                  Welcome to Be Tire Smart’s Winter Tire Cost Calculator

                  Welcome to Be Tire Smart’s Winter Tire Cost Calculator

                  According to our?2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires […]

                  March 12, 2020 ×

                  Automotive, Industry Statistics, Tire Shopping

                  Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

                  Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

                  Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to a new Leger survey commissioned by the Tire and Rubber Association of Canada (TRAC) www.tracanada.ca. TRAC’s 2019 Canadian Consumer Winter Tire Study also […]

                  November 12, 2019 ×

                  Driving Tips, Tire Care, Tire Care & Shopping

                  TRAC Winter Tire List 2019

                  TRAC Winter Tire List 2019

                  Only 35 per cent of Canadian drivers used winter tires in 1998. That figure has more than doubled,?and growing to 75 per cent in 2019. Excluding Quebec, where the winter tires are mandatory, 70 per cent of the Canadian drivers will use winter tires in the 2019/2020 winter season. The […]

                  November 11, 2019 ×

                  Automotive, Driving Tips, Environment, Environment & Sustainability, Tire Care, Tire Care & Shopping, Tire Shopping

                  Save at the pump, measure tire inflation monthly

                  Save at the pump, measure tire inflation monthly

                  Cambridge, May 13, 2019 – Surging gas prices have made fuel efficiency a higher priority for Canadian drivers, according to a new national survey conducted by Leger in mid-April for the Tire and Rubber Association of Canada (TRAC). Nine-in-ten drivers surveyed (92 per cent) say fuel economy is now a […]

                  May 13, 2019 ×

                  Automotive, Driving Tips

                  Canadian Drivers Believe Winter Tires Saved Them

                  Canadian Drivers Believe Winter Tires Saved Them

                  Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision, according to a new consumer survey commissioned by the?Tire and Rubber Association of Canada?(TRAC). “Canadian […]

                  November 13, 2018 ×

                  Automotive, Driving Tips, Environment, Tire Shopping

                  Be Tire Smart Week 2018: Tire Inflation Survey a Wake-up Call to Drivers

                  Be Tire Smart Week 2018: Tire Inflation Survey a Wake-up Call to Drivers

                  According to a new driver-study from the Tire and Rubber Association of Canada, Canadian drivers have glaring gaps in their knowledge about how to maintain proper tire inflation. With today’s rising gas prices these knowledge gaps can be costly. The average motorist can improve their gas mileage by?0.6 per cent […]

                  May 10, 2018 ×

                  Driving Tips, Tire Care, Tire Care & Shopping, Tire Shopping

                  Don’t let winter hold you back!

                  Don’t let winter hold you back!

                  Hitting the Roads this Winter? > Download Winter Driving Tips (PDF) Braving winter roads is a Canadian tradition, so to help warm your winter driving mood, we’ve put these safety-enhancing, money-saving tips and resources together just for you! TIP #1 – Get a Grip The thermometer only needs to hit […]

                  December 14, 2017 ×

                  Driving Tips, Tire Care, Tire Shopping

                  Gear Up for Winter Driving

                  Gear Up for Winter Driving

                  Be Tire Smart Canada stood track-side with Raptors in-game and digital host, Kat Stefankiewicz, as she got the low-down on essential gear for the winter driving season. Avoid Winter Driving Headaches with the Right Tech From your choice of tires to what you put under the hood and in the […]

                  January 7, 2017 ×

                  Driving Tips, Tire Care, Tire Shopping

                  A Pro’s Guide to Winter Driving

                  A Pro’s Guide to Winter Driving

                  We got behind the wheel with Raptors in-game and digital host, Kat Stefankiewicz, to get up to speed on winter driving habits and techniques that can keep you safer this winter. Kevin’s Winter Driving Game Plan On top of protecting yourself and your loved ones, avoiding collisions keeps your hard-earned […]

                  January 6, 2017 ×